Best Email Marketing Software (September 2026)

1

iContact

Top pick

icontact.com

Best for Small to midsize business marketing teams·Free trial

iContact is an email marketing platform that provides tools for designing campaigns, managing subscriber lists, and automating message sequences. It includes a drag-and-drop email editor, list segmentation, and reporting on opens, clicks, and deliverability. The platform also offers landing page and signup form creation to support lead capture. iContact is suited to small and midsize businesses and marketing teams looking to run newsletters and promotional campaigns without extensive technical setup, and it integrates with several CRM and e-commerce systems to help coordinate broader marketing efforts.

• Drag-and-drop email editor
• List segmentation
• Campaign automation

2

Benchmark Email

Free plan

benchmarkemail.com

Best for Small to mid-sized marketing teams

Benchmark Email is an email marketing platform that provides tools for creating campaigns, managing subscriber lists, and automating email workflows. It includes a drag-and-drop email builder, customizable templates, and automation features for triggered messages based on subscriber behavior. The platform also offers basic audience segmentation, signup forms, and campaign performance reporting to track opens, clicks, and engagement. Benchmark Email integrates with various third-party applications and CRM systems, making it suitable for small to mid-sized businesses and marketing teams looking for an accessible tool to manage email campaigns without extensive technical expertise.

• Drag-and-drop email builder
• Marketing automation
• Campaign analytics

3

Mailjet

Free plan

mailjet.com

Best for Small to mid-sized marketing and dev teams

Mailjet is an email marketing and transactional email platform that provides tools for designing campaigns, managing contact lists, and sending transactional messages via SMTP relay or API. It includes a drag-and-drop email editor, segmentation options, real-time tracking and analytics, and collaboration features that let multiple users edit templates simultaneously. The platform serves both marketing teams building newsletters and promotional campaigns and developers integrating transactional email into applications. It suits small to mid-sized businesses seeking a combined marketing and transactional email solution within one account.

• Drag-and-drop email editor
• Transactional email API/SMTP
• Real-time campaign analytics

4

Mailchimp

Free plan

mailchimp.com

Best for Small to mid-sized business marketing teams

Mailchimp is an email marketing platform that lets businesses design, send, and automate email campaigns using customizable templates and a drag-and-drop editor. It includes audience segmentation, basic customer relationship management features, and analytics for tracking opens, clicks, and campaign performance. The platform also offers automation workflows for welcome series, abandoned cart reminders, and other triggered messages, along with integrations for e-commerce platforms and social media advertising. It suits small to mid-sized businesses and marketing teams looking for a combined email marketing and light CRM solution without needing separate specialized tools.

• Drag-and-drop email builder
• Audience segmentation
• Marketing automation workflows

5

MailerLite

Free plan

mailerlite.com

Best for Small businesses and content creators

MailerLite is an email marketing platform that provides tools for building newsletters, automated workflows, and landing pages. It includes a drag-and-drop editor, subscriber segmentation, and basic e-commerce integrations for selling products via email. Users can create sign-up forms and pop-ups to grow contact lists, and access reporting on opens, clicks, and campaign performance. The platform is often used by small businesses, bloggers, and content creators seeking a straightforward interface for managing email campaigns without extensive design or technical experience.

• Drag-and-drop email editor
• Marketing automation workflows
• Landing pages and sign-up forms

6

HubSpot

Free plan

hubspot.com

Best for Small to midsize marketing teams

HubSpot is a customer platform that includes email marketing tools alongside CRM, sales, and customer service software. Its email builder allows users to design, personalize, and automate campaigns using contact data stored in the CRM, with options for A/B testing and performance reporting. Email features integrate with HubSpot's broader marketing hub, including forms, landing pages, and workflow automation. It suits marketing teams at small to midsize businesses looking to combine email outreach with contact management and lead nurturing within a single connected system.

• Drag-and-drop email builder
• CRM-integrated automation
• A/B testing and analytics

7

Campaign Monitor

campaignmonitor.com

Best for Small to midsize marketing teams·Free trial

Campaign Monitor is an email marketing platform that provides drag-and-drop email builders, customizable templates, and audience segmentation tools. It supports automated workflows triggered by subscriber behavior, along with campaign analytics to track opens, clicks, and engagement. The platform includes list management features and integrations with various e-commerce and CRM systems. Campaign Monitor is suited to marketing teams and small-to-midsize businesses looking to design branded email campaigns, automate customer communications, and monitor performance metrics without extensive technical or design resources.

• Drag-and-drop email builder
• Behavior-based automation
• Campaign performance analytics

8

Omnisend

Free plan

omnisend.com

Best for Ecommerce businesses and online stores

Omnisend is an email and SMS marketing platform built primarily for ecommerce businesses. It offers pre-built automation workflows for cart abandonment, order confirmations, and welcome series, along with a drag-and-drop email builder and audience segmentation based on shopping behavior. The platform integrates with major ecommerce platforms like Shopify, WooCommerce, and BigCommerce, syncing customer and order data to inform campaigns. It also supports SMS and push notification channels alongside email, letting merchants manage multichannel campaigns from a single dashboard. It suits online stores seeking marketing automation tied to sales data.

• Ecommerce automation workflows
• SMS and push messaging
• Ecommerce platform integrations

9

Brevo

Free plan

brevo.com

Best for Small to mid-sized businesses

Brevo, formerly known as Sendinblue, is a marketing platform offering email campaign creation, transactional email, SMS messaging, and marketing automation tools. It includes a drag-and-drop email editor, contact segmentation, and workflow builders for automated sequences based on subscriber behavior. A built-in CRM helps track customer interactions, while reporting features provide insight into open rates, clicks, and campaign performance. Brevo is used by small businesses and growing companies looking to manage email marketing, transactional messaging, and basic customer relationship management within a single platform, often as an alternative to combining multiple separate tools.

• Drag-and-drop email editor
• Marketing automation workflows
• Built-in CRM and SMS

10

Moosend

moosend.com

Best for Small to mid-sized marketing and e-commerce teams

Moosend is an email marketing platform offering a drag-and-drop newsletter editor, marketing automation workflows, landing page and sign-up form builders, and audience segmentation tools. It integrates with e-commerce platforms and other marketing software, allowing users to trigger campaigns based on subscriber behavior. The platform is aimed at small and mid-sized businesses, marketers, and e-commerce teams looking to manage email campaigns, build automated workflows, and track performance through reporting and analytics dashboards without requiring extensive technical expertise.

• Drag-and-drop email editor
• Marketing automation workflows
• Landing page and form builder