The Best Marketing Automation Tools (September 2026)
Email and lifecycle marketing automation platforms, ranked by how they nurture and convert. Reviewed for automations, segmentation, and deliverability.
- 1Top pick
Mailchimpmailchimp.comMailchimp is a widely used email and marketing automation platform for small and growing businesses.
- 2
HubSpothubspot.comHubSpot's marketing hub offers email, automation, and campaign tools tied to its CRM.
- 3
ActiveCampaignactivecampaign.comActiveCampaign combines email marketing, automation, and CRM for SMB and mid-market teams.
At a glance
All 6 tools in this ranking, in order.
| # | Tool | What it is | Details |
|---|---|---|---|
| 1 | Mailchimpmailchimp.com | Mailchimp is a widely used email and marketing automation platform for small and growing businesses. | Details ↓ |
| 2 | HubSpothubspot.com | HubSpot's marketing hub offers email, automation, and campaign tools tied to its CRM. | Details ↓ |
| 3 | ActiveCampaignactivecampaign.com | ActiveCampaign combines email marketing, automation, and CRM for SMB and mid-market teams. | Details ↓ |
| 4 |  Customer.iocustomer.io | Customer.io is a behavioral messaging platform for automated email, push, and in-app campaigns. | Details ↓ |
| 5 |  Brevobrevo.com | Brevo (formerly Sendinblue) offers email, SMS, and automation for small businesses. | Details ↓ |
| 6 |  Loopsloops.so | Loops is a modern email platform for SaaS companies, focused on simple lifecycle campaigns. | Details ↓ |
The 6 best Marketing Automation tools
Email and lifecycle marketing automation.
Mailchimp is a widely used email and marketing automation platform for small and growing businesses.
Ranked #1 of 6 in Marketing Automation · Mailchimp profileVisit mailchimp.com ↗HubSpot's marketing hub offers email, automation, and campaign tools tied to its CRM.
Ranked #2 of 6 in Marketing Automation · HubSpot profileVisit hubspot.com ↗ActiveCampaign combines email marketing, automation, and CRM for SMB and mid-market teams.
Ranked #3 of 6 in Marketing Automation · ActiveCampaign profileVisit activecampaign.com ↗Customer.io is a behavioral messaging platform for automated email, push, and in-app campaigns.
Ranked #4 of 6 in Marketing Automation · Customer.io profileVisit customer.io ↗Brevo (formerly Sendinblue) offers email, SMS, and automation for small businesses.
Ranked #5 of 6 in Marketing Automation · Brevo profileVisit brevo.com ↗Loops is a modern email platform for SaaS companies, focused on simple lifecycle campaigns.
Ranked #6 of 6 in Marketing Automation · Loops profileVisit loops.so ↗
Frequently asked
- What is the best Marketing Automation tool right now?
- Mailchimp tops this ranking, followed by HubSpot and ActiveCampaign. The full order, with what each tool is for, is on this page.
- How many Marketing Automation tools does this ranking cover?
- 6 tools are ranked here, from 1 to 6: Mailchimp, HubSpot, ActiveCampaign, Customer.io, Brevo, Loops.
- How does SaaS Picks decide the order?
- Position reflects our editorial read of how well a tool fits the mainstream buyer in this category. SaaS Picks is funded by listings, so companies can pay to appear or to upgrade how their entry is shown.
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